GlaucusApfelstrudel’s Weblog

What I learned today

August 16th, 2007 August 26, 2007

Filed under: design — glaucusapfelstrudel @ 4:36 pm

What I learned today…

Starbucks has round chairs so people don’t look alone.

In a client meeting today we were discussing how nothing at Starbucks is left to happensatnce and that the entire Starbucks experience is engineered from the ground up. One examples that was cited is the fact that Starbucks’ tables are round. Apparently individuals don’t appear to be quite so “alone” when seted at a table with rounded edges. If one were to site at a 4-sided table, the 3 empty spaces give the appearance of solitude. Hence, the rounded tables at Starbucks. Guh.