GlaucusApfelstrudel’s Weblog

What I learned today

August 24th, 2007 August 26, 2007

Filed under: marketing,vocabulary — glaucusapfelstrudel @ 6:06 pm

What I learned today…

Free Standing Insert or FSI (noun)

1. (sales promotion definition) A preprinted advertising page(s), commonly offering coupons or other promotional activities, that is inserted into a separate publication, such as a newspaper.

2. (advertising definition) Preprint advertising of one or more pages that is loosely inserted between the pages of a newspaper or magazine.

See here for examples: