GlaucusApfelstrudel’s Weblog

What I learned today

August 24th, 2007 August 26, 2007

Filed under: marketing,vocabulary — glaucusapfelstrudel @ 6:06 pm

What I learned today…

Free Standing Insert or FSI (noun)

1. (sales promotion definition) A preprinted advertising page(s), commonly offering coupons or other promotional activities, that is inserted into a separate publication, such as a newspaper.

2. (advertising definition) Preprint advertising of one or more pages that is loosely inserted between the pages of a newspaper or magazine.

See here for examples: http://images.google.com/images?hl=en&q=FSI+free+standing+insert&um=1&sa=N&tab=wi

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